Amazon Prime Day results were mixed with web traffic down but growth estimates up 4.9%. Year-to-date consumer momentum ...

During Amazon Prime Day 2025, which ran July 8-11, shoppers spent record amounts and bought record number of items, according ...

Despite a slow start to the Prime Day summer sales event, U.S. online sales reached $24.1 billion with retailers offering deeper discounts than last year.

The event was double the length of the previous year, though, so "anything else would be a big disappointment," one analyst ...

These are the bestselling Prime Day sales that AOL readers keep buying, including AirPods, popular vacuums, solar lights, and a plush $8 bath mat.

Below, we’ve gathered a list of the competing sales happening during Prime Day that you should know about. We’ll do our best to update this list throughout the week as we learn new information.

Since launching in 2015 to celebrate Amazon’s birthday, Prime Day deals have gone from strength to strength with 2020’s Prime Day achieving record-breaking sales up 45.2% on the previous year.

As the name suggests, Prime Day debuted as a 24-hour flash sale in 2015 before moving to a two-day structure in 2019. And now the sales event has doubled in size once again for Amazon Prime Day 2025 .

Similar to Amazon Prime Day 2024 held this past July, the Prime Big Deal Days sale is a two-day shopping event. That means you'll only have 48 hours to shop the best discounts across all categories.