The infographic provides a look at the various elements of product packaging and how they influence consumers. One crucial element of successful packaging is an icon: "Emotions are often also ...

A new infographic has revealed the most iconic beauty products ever, as well as how many times per minute the item is sold. Unsurprisingly, the classic Elizabeth Arden 8 Hour Cream, which was ...

Emotional content tends to outperform rational content, says an infographic by USC Dornsife College. The graphic explains that "emotional response to an ad has far greater influence on a consumer's ...