A sales-oriented company focuses on strategies and tactics that push people toward buying products, while a product orientation tries to pull people into buying. Offering discounts is an example ...

Sales-oriented businesses differ significantly from market-oriented business. ... Orientation Marketing outlines the five main types of market orientation: production, product, sales, ...

LANCASTER, PA — Technology Leader Companies has rebranded its subsidiary Product Marketing Leader as Full Stack Marketing, ...

JPMorgan is restructuring its tech organization to meld customer-experience and back-end-IT teams. By organizing these teams along product lines, the bank hopes to work faster and more efficiently.

SPRINGFIELD, Mo.—Digital Monitoring Products, Inc. (DMP) has appointed Troy Riedel as the director of sales for its X1 access control product. Riedel will play a pivotal role in developing the X1 ...