Who’s on the team? Škoda tapped talented female illustrators Cecile Dormeau and Erin Aniker to lead the project, using ...

They might already have millions of fans online, but influencers like MrBeast and Addison Rae are still chasing traditional ...

Merchandise is a sophisticated marketing channel that reinforces brand identity, drives action and builds emotional ...

Hard-right commentators, politicians and activists in Europe have uncovered a secret to expanding their influence: engaging with Elon Musk. Take the German politician from a party whose ...

An art dealer attending a house clearance sale spotted the Surrealist's signature in the corner of the work, which depicts a ...

Minority-owned media only makes up five percent of total media spend. It should be much more—and this 'Love Island' interview ...

Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...

Artificial intelligence, connected data solutions and advanced loyalty programs are enabling precise personalization, accurate attribution, and measurable results that benefit retailers, brands and ...

It's no secret that the New York Islanders have struggled to land top-flight free agents. While success on the ice plays a ...

After American Eagle’s Sydney Sweeney debacle, an iconic American fashion brand shows how speaking to diverse consumers is a creative win.

The startup environment has changed fundamentally how entrepreneurs go about public relations and media positioning.

In its largest creative push to date, the insurance company rolled out 60 video ads, 54 social ads and 50 audio ads tailored to specific markets.