Marketing is more than just promotion or product sales; it is a strategic, ongoing process that involves understanding market ...

Both branding and promotion are crucial components of a comprehensive marketing strategy, with branding laying the foundation ...

From AI integration to workforce development, health system marketing leaders are making targeted investments in 2025 aimed at boosting engagement, strengthening strategy alignment and driving ...

App Promotion Summit Berlin is calling for speakers to join industry leaders from Babbel, Flink, Bolt, Omio, Freeletics, and Vinted at this year's premier ...

Blackouts, boycotts, and board elections are three ways that you can use your power as a consumer to influence how big ...

In an industry obsessed with creating buzz before substance, it looks like Mohit Suri and YRF has reminded everyone that sometimes, less really is more.

Saiyaara's unconventional promotional strategy, avoiding typical media appearances, has sparked praise and discussion in Bollywood, especially from filmmaker Sanjay Gupta. The film's impressive Rs 20 ...

With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

Verano Announces Promotion and Appointment of James Leventis as Chief Strategy and Compliance Officer Verano Holdings Corp. - GlobeNewswire - Tue Jul 15, 6:00AM CDT ...

In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing reflects that. In 2019, plastic accounted for 43% of our promotional bottle sales.