A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Black Friday customer segmentation is a holiday marketing strategy that divides customers into distinct groups based on ...

Apple's in-your-face marketing strategy for "F1: The Movie" has included notifications, a vibrating iPhone trailer, and a surprise Brad Pitt drop-in.

Of these interventions, 36% were targeted at mental health promotion and stress reduction, 25% addressed weight management or cardiovascular health, 22% addressed health-related behaviors, and 17% ...

Amazon widens access to video generator as AI ad tools gain traction The solution, which creates six videos based on the input of a product ID, comes as digital advertising rivals like Google and Meta ...

Contrast Security Strengthens Channel-First Strategy With Promotion of Award-Winning Executive Tracey Mead to Vice President of Global Alliances and Channels Expanded role to accelerate global ...

Ulta Beauty’s latest results suggest that, even in a turbulent economy, shoppers continue to prioritize beauty—especially when it’s served with innovation, exclusivity, and well-timed ...

How Sprite surpassed Pepsi by living and breathing pop culture The Coca-Cola brand, which relaunched its “Obey Your Thirst” platform last year, recently became the No. 3 carbonated soft drink in the U ...

In an unusual marketing move, Marvel Studios is rebranding "Thunderbolts*" under a new name that spoils the final scene of the film.

Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

Johnson & Johnson has shifted its generative AI strategy away from broad experimentation across the healthcare conglomerate to a more focused approach. Chief Information Officer Jim Swanson said ...

GameStop shares are up 12% on March 26, a day after it announced its intentions to buy Bitcoin. The company is also planning an offering of $1.3 billion in convertible senior notes.