This marketing strategy helps build strong emotional connections between brands and consumers. Key benefits include enhanced customer engagement, brand loyalty, and word-of-mouth promotion.

Linkby connects brands with publisher content that advertisers pay for based on reader engagement. The startup raised $15 ...

The Bay Area has always been a place of innovation and the music industry is no different. Independent artists from the more ...

The redesign furthers Cadbury’s long-term commitment to driving category growth in the channel by creating shopper-led ...

The One Big Beautiful Bill Act, signed into law on July 4, delivers $66B in new agricultural investments over 10 years, ...

Passed by Congress and signed into law by US President Donald Trump in early July, the funding megabill will increase federal ...

In another twist in college athletics’ new revenue-share era, attorneys for the plaintiffs in the House settlement believe ...

Passed by Congress and signed into law by President Donald Trump in early July, the bill will increase federal spending on ...

The OBBBA lets producers who derive 75% or more of their average gross income from farming and ranching be exempt from the ...

After months of negotiation and debate, the “One Big Beautiful Bill Act (OBBB) (H.R.1)” was signed into law July 4 by ...

Now, Spotify has identified a new segment within its own audience: What it calls “super listeners.” On the surface, that may seem like another name for superfan, but Spotify’s definition of “super ...

It is dupes all the way down. Dupe enthusiasts lean on the same rhetoric that the internet is built on: that wider ...