The underappreciated power of making your employees feel seen, valued, and recognized. A leader recently told me about her ...

Apple's in-your-face marketing strategy for "F1: The Movie" has included notifications, a vibrating iPhone trailer, and a surprise Brad Pitt drop-in.

Former Georgia Bulldog Charlie Condon is making a strong case to receive a promotion from the Colorado Rockies. Several MLB prospects from the 2024 MLB draft class have already made their MLB debuts.

Discover what experiential marketing is, how it works, and why it's key to customer engagement. See real examples and tips to boost brand experience.

Courtney Ott will lead Cinetic Marketing. Her promotion comes after news broke that longtime head Ryan Werner is leaving the company to take over as president of global cinema at Neon. Ott joined ...

Can POP Marketing Help with QSR Sales? The short answer is yes. “POP” (Point of Purchase marketing) can be a game-changer for QSRs when executed well. POP leverages the high foot traffic and quick ...

Two bills that would more heavily regulate gaming in Connecticut are running into opposition from the industry. One measure would prohibit casinos and other gaming companies from offering bonus ...

Can you make money by selling things that are usually available free? Yes, you can. At any rate, James J. Harris, a former salesman for a photoengraving firm, is doing it. Harris concentrates on ...

Joe Hand Promotions, the global leader in live sports viewing for the commercial market, which includes bars, restaurants, and casinos, and All Elite ...

Metrie®, North America’s largest manufacturer and distributor of millwork solutions, is excited to announce several key promotions within its strategi ...

Novartis has become the latest drugmaker to get in trouble over an employee’s LinkedIn likes. The U.K. drug marketing watchdog ruled the employee’s act broke the rules on advertising ...