One of the pitchers in the mix according to manager Aaron Boone is RHP Cam Schlittler, the Yankees’ top pitching prospect who has been dominant this season.

Apple's in-your-face marketing strategy for "F1: The Movie" has included notifications, a vibrating iPhone trailer, and a surprise Brad Pitt drop-in.

Marketers are becoming increasingly focused on promotion at the expense of price, product and place. Why is this and what are the consequences?

DOJ investigating Golden Valley-based Inspire’s marketing of sleep apnea device The promotion and reimbursement practices for the medtech company’s implantable CPAP alternative are under scrutiny.

Stand-ups need time and practice to get good. When they have to focus on promotion and their social media feeds, the art form suffers.

A pair of Bulldog mix besties need your help! The two dogs are currently staying at the Wake County Animal Center in Raleigh, North Carolina and are what's called "bonded" together.

"We're overworked, underpaid, and underappreciated. We're considered an expense, not an investment," noted one respondent of ALM Intelligence's recent legal marketing survey.

A Pit Bull mix going for a ride in an animal control vehicle in Mullins, South Carolina is going viral for his reaction to taking a ride in the transport vehicle.

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools.

How to tackle measurement as Google rolls out open-source marketing mix modeling Meridian arrives as the tech giant’s deprecation of third-party cookies begins to upend long-standing tactics and MMMs ...