Theory of Product Launch and Promotion. The introduction of a new product is an important time for the business that invests in its development and promotion. New products can generate interest ...

Technology in the Marketing of Products. Think about how businesses used to market products--purchasing ads in newspapers and magazines, placing signs around the store, having salespeople go door ...

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out ...

The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Learn what each entails and how to use them.

Product marketing actually starts with the customer. It is closely concerned with understanding the buyer and their journey, using this information to build a blueprint for positioning, targeting ...

There are various ways that a firm can detemine if their new product will be a success. Test marketing is one of those ways ...

Product positioning is derived from segmentation and similar marketing studies. Research of this type will determine the different reactions of distinct and measurable groupings of consumers.

Product marketing has emerged as the critical differentiator transforming brand awareness into measurable business outcomes. Research has shown that a well-executed product marketing strategy can ...

Influencer marketing refers to a trader or a person acting in the name of a trader advertising products or services in exchange for remuneration (or promoting their own products instead). It is a fast ...