Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous ...

Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as ...