Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Bellator bantamweight champion Patchy Mix wants out of PFL, he announced in a lengthy statement in which he criticized the ...

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous ...

A boss of a team in the Championship promotion mix has been approached by a side at the other end of the table.

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

Press Release Turo, the world's largest peer-to-peer car sharing marketplace, today announced a strategic partnership with marketing analytics pioneer and growth co-pilot Mutinex to leverage its ...

Patchy Mix, one of the most talented bantamweights in the world, has publicly requested his release from the PFL.

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.