Mutinex has released the Open MMM Validation Framework, a vendor-neutral toolkit to independently test and compare any marketing mix model.The announcement:Mutinex, a leading provider of marketing mix ...

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

While AI enables creation, automation, and personalization, Google is clear: without measurement, there is no sustainable ...

AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...

The French agency holding company said it's set aside 300 million euros to make further "bolt-on acquisitions" this year.

When Costco recently announced plans to set up a Global Capability Center (GCC) in India, it added its name to a growing list ...

Discover the top cryptos in July, making real progress. From BlockDAG’s U.S. partnership and explosive presale to XRP’s legal ...

JLAFit Athletics in Celina offers athlete-style training for kids, teens and adults, building confidence, preventing injuries ...

The company has built its model not merely on elegant, portioned packaging, but on its role as a method for radically ...

IT WASN’T meant to be a big deal at first. Back in 2020, when the world was in lockdown and even buying snacks felt like a ...

Zeta Global Holdings posted 36% YoY revenue growth in Q1 to $264 million, marking its 15th straight beat-and-raise quarter.

Gary has been working in mobile marketing since 2004, back when ringtones and wallpapers were still a business model. He started out at a small media agency, moved on to ITV as Head of Mobile ...