Mutinex has released the Open MMM Validation Framework, a vendor-neutral toolkit to independently test and compare any marketing mix model.The announcement:Mutinex, a leading provider of marketing mix ...

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

While AI enables creation, automation, and personalization, Google is clear: without measurement, there is no sustainable ...

Prescient AI today released a new forecasting and optimization model built from the ground up to replace failing measurement frameworks that can't keep pace with today's high-stakes marketing ...

AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...

The French agency holding company said it's set aside 300 million euros to make further "bolt-on acquisitions" this year.

Green's conclusion is simple but compelling: “The future of marketing isn’t AI-powered. It’s creativity-powered, ...

In the US, first-party marketing intelligence platform Bonsai has secured $1.8m in investment, with which to accelerate go-to ...

When Costco recently announced plans to set up a Global Capability Center (GCC) in India, it added its name to a growing list ...

About Bonsai Bonsai is the first-party marketing intelligence platform that automates profitable growth. Our first-of-its-kind platform provides modern brands with extreme clarity on their marketing ...

Discover the top cryptos in July, making real progress. From BlockDAG’s U.S. partnership and explosive presale to XRP’s legal ...

Looking ahead, the most successful mobile brands over the next 12 to 18 months will be those that stop thinking in silos.