Marketing is more than just promotion or product sales; it is a strategic, ongoing process that involves understanding market ...

Tobacco companies are exploiting the metaverse to promote smoking and vaping among young people, bypassing traditional ...

App Promotion Summit Berlin is calling for speakers to join industry leaders from Babbel, Flink, Bolt, Omio, Freeletics, and Vinted at this year's premier ...

In an industry obsessed with creating buzz before substance, it looks like Mohit Suri and YRF has reminded everyone that sometimes, less really is more.

Saiyaara's unconventional promotional strategy, avoiding typical media appearances, has sparked praise and discussion in Bollywood, especially from filmmaker Sanjay Gupta. The film's impressive Rs 20 ...

With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

Businesses and communities alike have to face unpredictable challenges during a crisis, involving economic downturns, pa ...

Jade Bonacolta shares how asking two questions gave her the blueprint to being promoted quickly.

Allan Freeman, the pioneering movie marketing strategist who helped standardize early market research and film promotional strategies, has died at 88.

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing ...