Saiyaara's unconventional promotional strategy, avoiding typical media appearances, has sparked praise and discussion in Bollywood, especially from filmmaker Sanjay Gupta. The film's impressive Rs 20 ...

With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

Jade Bonacolta shares how asking two questions gave her the blueprint to being promoted quickly.

HighCo announces that it has entered exclusive negotiations with SMP SAS, a subsidiary of Groupe La Poste, over the acquisition of certain businesses offering promotional marketing solutions. As part ...

Promotional strategy drives customer engagement The timing of the 50-cent donut promotion with National Donut Day creates natural marketing momentum while connecting commercial activities to ...

Whether you’re a Shopify store owner or a digital marketing manager, understanding TikTok’s intricacies and leveraging its algorithm can greatly influence your sales strategy.From leveraging engaging ...

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of its 2024 marketing strategy.

The digital sphere is in constant flux, demanding a reassessment of marketing strategies. Businesses today must move beyond rudimentary tactics and engage audiences on a deeper level. The shift from ...

For restaurants and platforms, understanding the real-world performance of various marketing strategies is essential for crafting effective promotion programs and boosting profitability.

Marketing and communications teams are so much more than just a support act.

Digital advertising isn't just evolving; it's being redefined. AI is making split-second decisions that humans can't, automation is rewriting the rules of efficiency, and omnichannel strategies ...