NTT DATA has deployed hundreds of Smart AI Agent instances in support of sophisticated processes and decision-making at ...

Data Axle, a leader in data solutions that drive meaningful connections between companies and people, announced the launch of ...

Matthew Bernardini is the CEO and Co-Founder of Zenapse, where he leads the company’s vision and oversees the development of ...

Ages 16-20 are the culturally formative years.  For example: want to target someone 40?  Study 1999-2003 to understand their ...

Hims says a good hair day can go a long way—but what constitutes "good" differs dramatically by region so it presents a state-by-state look at the most coveted styles for ...

Psychographic data is supposed to go deeper and allow advertisers to target people based on so-called psychological factors, like personal beliefs, values, and attitudes. As Salesforce explains ...

This type of targeted advertising aims to bring advertisers more in-depth information about TV viewers than demographic data or even contextual advertising (which shows ads based on what the viewer is ...

This information becomes psychographic data. Unlike demographic data, which is simpler concepts like age, location, etc, psychographic data gets more personal, diving deep into your psyche and ...

Campaign Middle East speaks to marketers – and leaders at agencies supporting them – about the adoption apex; consumer behaviour insights, psychographic data and purchase patterns; and effective ways ...

Facebook CEO Mark Zuckerberg has finally responded to the scandal involving data firm Cambridge Analytica, which has been accused of harvesting 50 million Facebook profiles without user consent ...

Abrego Garcia Not Part of El Salvador’s Agreement to Detain TdA Gang Members Forcing a Meta Breakup Would Be Bad News for Consumers Another Problem with Medicaid: It’s Pushing Women Toward ...