A business, for example, might use public relations campaigns to convince its local c. Chron Logo Hearst Newspapers Logo. ... public relations campaigns can develop public goodwill and brand identity.

Although companies often think of public relations as spending money on press releases, good PR can have a positive return on investment by improving brand equity. This refers to the value of a ...

Taking Charge Of Branding Narrative Beyond performance, companies dictate the conversation around their brands through marketing, advertising and public relations.

3 Reasons Every Brand Needs Public Relations Whether you’re running a startup or have grown your business into a multi-million dollar brand, PR will help you navigate three key areas necessary ...

After graduating with a business degree in 1994, I kicked off my marketing career with a public relations internship at a Seattle agency. I immediately saw the power of PR in influencing ...

In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about ...

DALLAS, TX / ACCESS Newswire / July 9, 2025 / In today's competitive experience economy, public relations has become the engine that powers successful events, brand launches, and cultural activations.

Twentytwo & brand, a leading cleantech marketing firm, has been honored with three public relations (PR) awards. The awards include Gold: PR Agency of the Year and Silver: Energy PR Agency of the ...