Public relations is the opposite of advertising. In advertising ... Using a clothing boutique as an example, some goals may be to increase your store traffic, which will translate into increased ...

Robert Half's research covers at least 90 marketing jobs and related roles in advertising and public relations, from entry-level roles like Account Coordinators to the CMO position. This wide ...

Some 47% of agency PR professionals and 45% of in-house PR professionals say public relations will become more aligned with marketing in the next five years. Public relations professionals say the ...

Research, plan, implement and evaluate effective public relations/advertising campaigns. Develop and design creative storytelling to raise awareness, educate audiences, advocate change and influence ...