The era of spray-and-pray marketing is dead. In today's AI-driven marketplace, B2B brands can no longer survive on broad visibility alone. Success now belongs to companies that prioritize relevance, ...

Social media is today the marketplace, the billboard, the customer service counter, and the public relations department -- ...

EXCLUSIVE: Longtime film and television publicist Sara Tehrani has launched GoodKind Public Relations, a boutique PR and ...

After Astronomer’s Coldplay kiss cam drama went viral, Ryan Reynolds' ad agency tapped Gwyneth Paltrow — Chris Martin’s ex — for a perfectly sarcastic response.

French President Emmanuel Macron and his wife, Brigitte, filed a 22-count defamation lawsuit in the United States against ...