Let's start with the fact that PR and marketing are not the same, although many people think they are. If we go back a few years, there was a clear demarcation between public relations and marketing.

When you hear the term “public relations” (or “PR” for short), what’s the first thought that comes to your mind? Perhaps something akin to preserving the connotation of a well-known ...

Public Relations Resources to Help Your Business Grow Are you looking for resources to help you understand and implement public relations strategies? Look no further! Our resources page provides the ...

Definition of Organizational Functions of Public Relations. Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to ...

IR stands for industrial relations, the ongoing relationship between company leaders and front line employees. PR stands for public relations, a key promotional component of marketing where a ...

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...