Public relations ethics is the application of knowledge, understanding and reasoning to questions of right and wrong behavior in the professional practice of public relations.

In public relations, we are often accused of being biased toward our employers and clients. In fact, part of our job is to tell the stories we think will be best for those we represent.

PRSA Code of Ethics Since there is a reported and concerning trend for unethical behavior of some spokespeople, the Public Relations Society of America (PRSA) developed a formal PR code of ethics ...

However, ethical PR is essential not only for maintaining public trust but for ensuring long-term success in an evolving media landscape. Here are a few ways to navigate public relations with ...

Some public relations industry observers say that 5WPR, the firm that represents the embattled kosher meat company Agriprocessors, crossed an ethical line when an employee apparently impersonated ...

Public relations, or PR, is certainly one of those trades in which earning the trust, respect and loyalty of clients is paramount to success. Having served in the communications trade for two ...

An ethical public relations communication offers more than mere facts; it offers context for a story. This means explaining to readers why an event has importance or why company leaders take the ...

Rising concerns In recent years, several high-profile corporate crises around the world have raised questions about the nature and content of public relations advice being provided to companies ...