Secondary messages support and enrich the primary message. For example, an architectural firm might implement a public relations campaign to develop support for its design proposal for a new building.

Public relations has been around for decades. In fact, some would say it existed centuries ago, if you include such earth-shaking communications as the 95 Theses that Martin Luther is said to have ...

Public relations, on the other hand, has the goal of positioning the brand in a positive light while boosting its overall awareness. For example, one goal of PR can be to increase brand awareness.

Now that it’s the end of the year, we are gonna take a few minutes to reflect on the terrible examples of game-related advertising, marketing, and public relations in 2012.

My editor-in-chief is a gift. He reviews more than a dozen articles a day prepared by the writers on our public relations team. He catches typos, adds and tweaks wording for clarity, and lets us know ...

Social media is an excellent and obvious example of a public relations boundary spanner, in part because its reach is virtually unlimited. Savvy PR practitioners can establish relationships in ...

According to Primitive, Cook is also the owner of Chris Cook Communications and brings 30 years of marketing and public relations expertise to his role as Primitive’s director of public relations.

Marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design.

The Laredo College Community and Media Relations Office recently earned five prestigious marketing and public relations awards at a prominent regional conference. The college’s marketing and ...