Public relations (PR) is not a short-term game. It requires a long-term strategy to help you build a successful and long-lasting brand. Unfortunately, many businesses make the mistake of thinking ...

The role of public relations is crucial to building and maintaining a good reputation for a company, yet there’s often confusion surrounding what exactly it does.

What Is Public Relations Damage Control?. Careers in marketing include advertising, research, merchandising, consumer psychology, sales and management, product management and public relations.

United Airlines has been handed some positive compliance lessons from its recent public relations faux pas, including the forcible removal of a passenger, ... United Airlines: using a compliance ...

Public Relations and Responding to Customer Complaints. Todd Defren of the PR firm Shift Communications says, "I've been floored by the amount of "Customer Service" our team now handles.

When talking about marketing in the security industry, public relations (PR) is probably the least understood tool in the box—and this is to the industry's detriment. Not only is good PR key to ...