As Harry Beckwith states so clearly in his book Selling the Invisible, "A position (or statement of ... Because of that, a marketing or public relations agency can be of value in managing the project.

Your most potent brand asset isn't your corporate social media presence; it's the authentic voice of your leadership team.

The brand’s priority is that the customers can tangibly experience the products, said Jyoti Malhotra, MD, Volvo Cars India ...

Data stands testimony: According to ‘The Future of Communications’, a recent research report by global public relations and integrated marketing communications firm WE Communications ...

Researchers have looked into the most effective ways to reduce meat consumption without forcing it. The aim is to make people ...

Denmark is often praised for its inclusivity, welfare, progressive policies, and gender equality, and rightly so for its ...

Over the next two decades it became Russia’s equivalent of Amazon. Customers from Siberia to the Crimean Peninsula (which was ...

Paranormal investigators and filmmakers explore The Mount, Edith Wharton’s historic Lenox estate, for a new TV show uncovering ghostly encounters with literary legends.

Companies have hit whistleblowers with trade secrets suits over actions like saving code to GitHub or printing documents for remote work.

When he interviewed for the job at Opal Labs, a downtown marketing-tech firm ... his new colleagues' lead and published code to his public profile, using the tool to keep his manager apprised ...