Especially now that margins are slim and budgets are tight, CMOs are under tremendous pressure to deliver measurable impact for every dollar spent.

Whether during a road show or in a shareholder letter, effective storytelling should connect the dots between a company’s ...

He described members of the group as custodians of Nigeria's image and urged them to build a national narrative rooted in unity, resilience, and trust.

It’s threatened with extinction in many places and the relationship can be fraught, but it has a lot of value both to communities and their governments. Social media alone isn’t a substitute.