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Diane Diamond is the vice president of media relations for SCORE Southern Arizona. For more information, go to www.southernarizona.score.org, email [email protected] or call 505-3636.
That approach made sense under 20th-century best practices. PR and marketing teams had different goals, tactics and techniques for how they accomplished their jobs, even working at cross-purposes ...
Align Your Public Relations, Marketing, and Sales by Asking Yourself These Four Questions An effective communications strategy requires personal and organizational alignment. Here’s how you get ...
The final part of the marketing mix concerns how you promote your product and includes advertising, public relations, social media campaigns, sponsorships and sales promotions.
The promotional mix is the blend of methods used by a company to deliver company, brand and product messages to target customers. Advertising, public relations, direct marketing and selling are ...
Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...
When talking about marketing in the security industry, public relations (PR) is probably the least understood tool in the box—and this is to the industry's detriment. Not only is good PR key to ...