Public relations is the opposite of advertising ... Readers feel that if an objective third party-a magazine, newspaper or radio reporter-is featuring your company, you must be doing something ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Public relations is all about profile. Business A approaches Agency B; they want to build their presence and profile in the world. Agency A gets to work, writing press releases, organizing media ...

Public relations professionals are the ones responsible for creating and maintaining a good public image for the organization or clients they represent, according to the U.S. Bureau of Labor ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...