By Samuel OWUSU ADUOMIIn today’s fast-evolving business landscape, Public Relations (PR) is no longer a peripheral ...

Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

In this environment, public relations firms have a monstruous challenge ... advertising agencies and PR agencies had clear and delineated roles. Ad agencies conceived, created, and produced ...

There’s an old saying in public relations: All news is local news. Now this traditionally has applied to media coverage, but it has a more contemporary meaning: Every business has a role to play ...

Understanding Public Relations Roles in Social Media, was organised by the Communications Department, Faculty of Modern Language and Communication of Universiti Putra Malaysia.

There are a variety of career options for public relations professionals. Having a master’s also expands your career opportunities to leadership roles. Positions you may apply for can include ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...