You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

In a polarized political climate, brands are being forced to rethink how they approach this holiday—striking the right ...

For some brands, surviving PR disasters means facing a public backlash and trying to rebuild trust — a nearly impossible task once it's lost.

In this publication late last year, I highlighted several trends that could affect PR in the immediate future. As 2025 unfolds, many of those patterns are becoming clearer. I’m expanding on my ...

While only well-established organizations acknowledge the golden investment of public relations, there are also cases where ...

Primitive marketing agency has launched its new public relations arm, naming Chris Cook to lead it to better support ...