Since a marketing campaign often uses a combination of these mediums, all of this can add up and become very pricey. Public relations can be more cost-effective if you know what you are doing.

A master’s degree in public relations (PR) can help you qualify for high-level careers in PR, marketing, communication and related fields. This degree covers topics such as PR campaign ...

Align Your Public Relations, Marketing, and Sales by Asking Yourself These Four Questions An effective communications strategy requires personal and organizational alignment. Here’s how you get ...

He is replacing SRMC’s outgoing PR director Michele Hoffmeister, who is retiring Nov. 1. Santillo brings 16 years of extensive writing, public relations and marketing experience to the position. He ...

DAR ES SALAAM: THE AFRICA leading Marketing and Advertising Agency Koncept Group of Companies has been named as the Best ...

When talking about marketing in the security industry, public relations (PR) is probably the least understood tool in the box—and this is to the industry's detriment. Not only is good PR key to ...

MountainOne is the recipient of a Silver Bell Ringer Award, announced during the 57th Annual PR Club Bell Ringer Awards ...