Terms from influencer marketing have crept into how PR folks talk to journalists, much to this writer’s annoyance ...

When building a consulting relationship, the right approach can turn a short-term engagement into a game-changing growth ...

Since a marketing campaign often uses a combination of these mediums, all of this can add up and become very pricey. Public relations can be more cost-effective if you know what you are doing.

Align Your Public Relations, Marketing, and Sales by Asking Yourself These Four Questions An effective communications strategy requires personal and organizational alignment. Here’s how you get ...

When talking about marketing in the security industry, public relations (PR) is probably the least understood tool in the box—and this is to the industry's detriment. Not only is good PR key to ...

07-21-2022 FAST COMPANY EXECUTIVE BOARD Public relations advertising: Leveraging big data for big insights Here are eight practical steps to help you get bigger and better insights from your PR data.

Berbay Marketing & Public Relations creates the visibility and credibility that fuels revenue growth for law, real estate and financial firms. For nearly 30 years, they have implemented… ...

After Astronomer’s Coldplay kiss cam drama went viral, Ryan Reynolds' ad agency tapped Gwyneth Paltrow — Chris Martin’s ex — ...

He is replacing SRMC’s outgoing PR director Michele Hoffmeister, who is retiring Nov. 1. Santillo brings 16 years of extensive writing, public relations and marketing experience to the position. He ...

DAR ES SALAAM: THE AFRICA leading Marketing and Advertising Agency Koncept Group of Companies has been named as the Best ...