In 2022, public relations will need to provide answers about what action is being taken on climate, racial issues and social justice. Entrepreneurs, wake up! The “me, me, me” perspective is over.

Public relations (PR) is not a short-term game. It requires a long-term strategy to help you build a successful and long-lasting brand. Unfortunately, many businesses make the mistake of thinking ...

Public relations is vital to controlling the narrative for businesses large and small. For investors, PR can be a layer that needs to be pulled back to understand the whole story.

Public relations is a form of manipulation, used to shift public opinion. It is expressly designed to benefit the organization wielding it, something we’d be wise to remember during the pandemic.

This online public relations specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your ...

Research, plan, implement and evaluate effective public relations/advertising campaigns. Develop and design creative storytelling to raise awareness, educate audiences, advocate change and influence ...