"We're excited to welcome Emma to the team at Valor," said Joseph DeWoody, CEO and co-founder of Valor. "Her fresh perspective, attention to detail, and enthusiasm for strategic marketing will be a ...

Black-owned advertising agencies are reshaping the industry from the inside out, using creativity as a form of resistance, visibility, and power.

Digital Public Relations and Marketing Communications Trends in Africa provides significant implications for marketing ...

Flo Health's Head of ASO reveals how privacy became their competitive advantage and unconventional tactics that drive growth.

World Public Relations Day is celebrated annually on July 16. It is a global event that draws the attention of global citizens to the practice of PR, its feats, problems and prospects. The activities ...

Influencer marketing is rapidly becoming one of the most powerful and pervasive forms of word-of-mouth public relations.

The Editor-in-Chief of PRNigeria, Yushau A. Shuaib, has lauded a newly released book titled “AI-Powered PR: The Essential Guide for Communications Leaders to Master Artificial Intelligence” as ...

Depending on your marketing budget, your integrated marketing plan will probably include advertising, public relations and sales promotion, and possibly other elements as well.

How to Blend Public Relations Strategies Growing your business and achieving your marketing goals requires a modern PR approach.