On the face of it, the AI world is all about the race between the US and China. But beneath the surface, it is fast becoming ...

Founders Franco Lebolo and Zach Cohen believe they’ve located a whitespace in the $1.2 billion electronic invitation industry ...

Every year, leadership teams go on an offsite session. They treat strategic planning as a routine like Holy Week: leadership ...

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

Cassidy, a Louisiana Republican, has a proposal to touch what is known as one of the third rails of American politics: Social ...

A plan to buy Barre’s most prominent vacant building has gotten an eleventh-hour extension of its fundraising goal — and a ...

The inside story of how a CEO and a group of marketers made a last-minute change of plans that now has the Ford brand leading ...

In today's fast-paced business world, having a well-crafted business plan is essential for securing funding, guiding decision-making, and charting a course for success. However, creating a ...

HUD’s Office of Public and Indian Housing (PIH) posted Notice PIH 2025-18 on June 3 providing guidance to public housing agencies (PHAs) on how they can access and submit automated PHA Plans. The ...

The marketing measurement plan is a powerful framework that helps businesses map the inputs for accurate, strategically aligned data.

It’s been proven time and again, one of the very basic requirements for a mobile app marketing campaign to succeed is that it needs a decent plan. Regardless of a mobile app project size, to go into a ...

A business plan is a document that explains what a company’s objectives are and how it will achieve them. It can address marketing, financial, and operational objectives.