At the exact moment when a customer is proving who they are to receive an offer, many brands send them off-site to a ...

Another strategy to start building loyalty is to target first-time customers by providing an outstanding experience as soon ...

Make every customer interaction count. While you may have spent time and money establishing a credible reputation, your relationship with a customer is only as good as your last interaction.

Establishing a long-term relationship with customers is as important, if not more important, than getting sales from new customers. For example, in the automobile business, ...

The idea of forming joint planning relationships with customers scares many business leaders. Whether they've been burned by past customer relationships or simply view customers as “necessary ...

Relationship marketing is strategy that emphasizes customer retention, satisfaction, and lifetime customer value. Relationship marketing can be defined as marketing to current customers vs. new ...

By fostering relationships based on trust, manufacturers can help pair customers with the solutions they need while enjoying the benefits of valuable feedback from real-world users.

Is it possible to be so focused on your business that you lose sight of the very people you are trying to win over – your customers? I believe it happens more often than we think. As an ...

Web3 is enabling the next evolution of the empowered consumer. Web3 is not simply about digital products; this is a fundamental shift in the relationship between brands and consumers.

Success in electronic commerce is about building a relationship between customer and company. There's a lesson to be learned from Amazon.com.

At the end of 2023, J.D. Power released the results of its Electric Utility Business Customer Satisfaction Survey, giving utilities a glimpse into how their customers really feel. With approval ...