He turned to Oakland’s Arrow Sign Co., which opened in 1952 as the Arrow Neon Sign Co. and specialized in theater lighting. ... he carefully planned with Arrow to get it right.

There's something beautiful about a flickering motel light, all arrows, "vacancy" and red sizzle. Neon signs are hypnotic, fantastical creations -- and L.A. is a great city to go hunting for the ...

The neon starburst spans 27 by 10 feet, according to Signs of the Times. Today’s version of the sign incorporates an LED screen but the starbursts, thankfully, have survived. 7000 Hollywood Blvd ...