Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

The UAE has a high internet use rate, making online ads like Google Ads Dubai very important. Google Ads Agency Dubai helps businesses reach more people and effectively target their audience. This can ...

AI-powered ads target you with eerie precision. Is hyper-personalization smart marketing or a branding risk? Here’s what you ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

Sinclair, Inc. this week announced a revamp to its advertising sales and marketing businesses with the launch of two new initiatives. Starting in February, the company’s advertising sales and ...

STAMFORD, Conn. —Charter Communications' Spectrum has announced that veteran advertising executive David Kline, who is ...

Hosted by the Akron Chapter of the American Advertising Federation, it’s the largest awards event honoring northeast Ohio’s ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

Are you a print subscriber? Activate your account. By Asa Hiken - 4 hours 17 min ago By Gillian Follett - 5 hours 39 min ago By Ad Age Staff - 6 hours 43 min ago By Tim Nudd - 7 hours 29 min ago ...

Warner Bros. Discovery has named Ryan Gould and Robert “Bobby” Voltaggio Presidents of U.S. Advertising Sales.

Unlike standard attribution (or ROAS), incremental metrics isolate the sales lift from advertising through control groups ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 hours 11 min ago By Ad Age and Creativity Staff - 2 hours 28 min ago By Jack Neff - 3 hours 14 min ago 4 hours 25 min ago 6 ...