In a polarized political climate, brands are being forced to rethink how they approach this holiday—striking the right ...

The Golden Arches limited-time $5 value meal McDonald's debuted last June and has now been extended at least through the ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

The UAE has a high internet use rate, making online ads like Google Ads Dubai very important. Google Ads Agency Dubai helps businesses reach more people and effectively target their audience. This can ...

AI-powered ads target you with eerie precision. Is hyper-personalization smart marketing or a branding risk? Here’s what you ...

The fast-food chicken chain’s franchisees have agreed to spend more on national advertising, in exchange for some royalty ...

Linking a renowned family legacy to San Pedro’s historic World War II battleship, Hall Delano Roosevelt II, 32, has been ...

Discover how Bridgeline Digital's strategic pivot toward sales and marketing aims to drive growth in 2025 with AI-powered solutions, robust sales ...

Ryan Gould and Robert “Bobby” Voltaggio will oversee advertising sales across linear TV networks and streaming.

Warner Bros. Discovery has named Ryan Gould and Robert “Bobby” Voltaggio Presidents of U.S. Advertising Sales.

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

Unlike standard attribution (or ROAS), incremental metrics isolate the sales lift from advertising through control groups ...