For years, accounting firms have treated marketing budgets as a line-item percentage, often hovering between 2% and 3% of firm revenue. But recent trends reveal a smarter shift underway. High-growth ...

Shake Shack is ready to shout from the rooftops. The fast casual is in the initial stages of investing in a paid media ...

Too frequently, the marketing communications function is seen primarily as a support system for firmwide branding or general ...

Merz Aesthetics has revamped its sales and marketing leadership, promoting an employee and hiring a vice president from GSK ...