The inside story of how a CEO and a group of marketers made a last-minute change of plans that now has the Ford brand leading U.S. sales.

To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

The inside story of how Farley and Ford marketers made a last-minute change of plans, that has Ford brand now leading U.S. sales.

An ISE campaign has been recognised in this year’s Sammy – Sales and Marketing Awards. The Business Intelligence Group, which ...

In an effort to catch consumers' attention and recover from significant losses, Red Lobster has come out with some bizarre ...

The proposal to create a ‘wine improvement district’ would place a charge on tasting room, club and event sales — but not purchases at liquor and grocery stores.

New research from Billion Dollar Boy shows that while creators are being briefed to build brand love, the boardroom still ...

Aston Manor is celebrating the summer months by turning back the clock to the electric energy of the 1990s with a brand-new marketing campaign, Happy ...

Coca-Cola's India sales dropped in June due to early rains and geopolitical issues. CEO James Quincey remains optimistic ...

CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads.

Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing up for the buyer as one brand and one team.