New research from Billion Dollar Boy shows that while creators are being briefed to build brand love, the boardroom still ...

Abstract Digital World is redefining real estate marketing in India with AI-powered tools, CRM, and systems that convert leads into actual bookings.

Amplifying the company’s dedication to offering vehicles that meet or exceed customer expectations, Nissan today debuted a ...

It feels that the only thing linear in marketing today, is the desire for the next big idea or channel. But there are no silver bullets. Customer journeys are complex. They always have been, yet ...

In an effort to catch consumers' attention and recover from significant losses, Red Lobster has come out with some bizarre ...

The proposal envisions a type of business improvement district supported by a charge on tasting room, club and event sales, among other qualifying purchases.

To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

Early monsoons and geopolitical tensions hit Coca-Cola India's sales volume in Q2. Despite the decline, Coca-Cola remains ...

The Coca-Cola Company says the personalised pack campaign, which returned earlier this year, is driving single-serve ...

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, J.C. Penney” positioning that has boosted ...

Today's consumers are more than just discount chasers and those brands that rely on outdated promotional playbooks risk ...

A Sacramento-based nonprofit has just rolled out a $43.5 million national media campaign, aimed at convincing more Americans to buy electric vehicles. “The heart of our mission is to really drive ...