Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and ...

Strategic planning involves considering potential internal and external impacts on the organization and then mapping out an approach to deal with these impacts. From a marketing standpoint ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

1. Start With The Foundation: Data-Driven Decisions. The first step in any strategic planning process should be gathering comprehensive data. This can include conducting thorough audits of current ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

When the marketing plan includes a public relations strategy through media outreach, thought leadership content and influencer marketing, it can increase brand awareness, generating more interest ...

Strategic Marketing Plan Strategy ... Your company needs to keep innovating and evolving or risk reaching a state of stagnation where sales go on the decline. The strategy evaluation process ...

Seven Sales Metrics for a Better Marketing Strategy. In this article, I'll be spotlighting B2B sales metrics that can help you crack the coveted 10% conversion rate. Data is your best friend, so make ...

Just as no ship would sail without navigational tools, no successful professional services firm would attempt to grow their business without a solid sales and marketing strategy. Any accounting firm ...

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing ...

Whether it’s leveraging AI, value-based selling, or refining digital marketing, the top thought leaders of 2025 are redefining success.

3. Equip yourself with the right tools. No matter which marketing strategies you choose to include in your real estate marketing plan, there are three crucial tools that you’ll need.