One reason for this fragmented approach is the antiquated, broken system across sales, marketing and communications teams.

Salesforce CEO Marc Benioff just revealed that AI now handles 30 to 50% of all work at the company. From software engineering to customer service, AI is deeply embedded across job functions.

Creatio’s new 8.3 Twin CRM update hits Salesforce where it hurts: ‘we don’t think of AI as an add-on…it’s just part of our app experience’ ...

Salesforce Agentforce 3 has AI agent observability and native MCP support, providing real-time visibility and secure interoperability.