In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

When Costco recently announced plans to set up a Global Capability Center (GCC) in India, it added its name to a growing list ...

FCC Deputy CIO Don Tweedie and AWS Director Mickey Iqbal detail the methodical approach and impressive results of the FCC's cloud migration, establishing it as a blueprint for other agencies.

Salesforce Agentforce 3 has AI agent observability and native MCP support, providing real-time visibility and secure interoperability.

Ariel Kelman, the president and CMO at Salesforce, talks about AI agents and how they can support marketing and sales teams.

Oracle said on Tuesday that its cloud computing division is working with Elon Musk's artificial intelligence firm xAI to offer the startup's latest AI model to business customers.

“Revealing the bias characteristics of cloud diurnal variation can provide targeted guidance for climate model developers to tune and improve the model simulations.” ...

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing.

AppOmni researchers found 20 insecure configurations and behaviors in Salesforce Industry Cloud’s low-code app building components that could lead to data exposure.

PepsiCo’s U.S. beverages division is deepening its ties to VaynerMedia in what is being billed as a future-facing model of creative partnership, according to news shared with Marketing Dive. The ...

Digital marketing maturity looks at how integrated digital marketing and social media marketing is within a firm as well as how strategic the digital aspect of marketing is to the firm.

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. The company says the product ...