Some aspects of public relations have changed forever. Social media, content marketing and paid media advertising are three of the main drivers behind the transformation.

Social media has its own lane and can work in tandem with your PR efforts for a lasting impact. In fact, many say that in today’s digital spaces, you can’t have one without the other.

Many see social media as a major driver of brand perception. It’s no wonder 33% of PR professionals rely on social media daily, while 17% use it weekly. For brands, 43% are more likely to make ...

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A university in Ireland is offering a course for wannabe influencers, starting in 2024. Southeast Technical University's Content Creation degree will train a new generation of influencers.

The social media graphics and video thumbnails may look official, but our team of meteorologists says you should listen to the experts – not influencers who rely on clicks and follows.