Meta ads help small businesses turn social media engagement into leads and sales by targeting specific audiences with ...

They might already have millions of fans online, but influencers like MrBeast and Addison Rae are still chasing traditional ...

AI influencer Mia Zelu fooled thousands with her fake life of luxury – sparking an authenticity crisis up-ending social media strategies.

A marketing guru claims Labubu toys tap into the same brain wiring as poker machines, as the company behind them forecasts a surge in profit.

Mia Zelu — the artificial intelligence bot who fooled thousands with her fake Wimbledon posts — underscores how quickly ...

The Diablo Immortal community is calling out Activision Blizzard for sharing marketing images on social media of an upcoming ...

As a new generation of stars reshapes the WNBA’s cultural relevance, players are demanding more than recognition. They’re ...

In an era of name, image and likeness, or NIL, many college athletes are thinking differently about who they are—seeing ...

AI influencers represent the cutting edge of digital storytelling. But when applied to pharmaceutical marketing, innovation must be balanced with integrity.

The US Open may have gone a bit too far with their marketing for this year's tournament. Earlier this summer, the US Open ...

In return for the convenience AI provides us, our feeds have filled up with passages garnished with the same set of vocabulary and fever-dream-like images ...

A Guess campaign in Vogue featuring an artificially generated model has reignited debate over what it might mean for ...