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For our Question of the Week, we asked the social media folks of adland to share the strategies they use to hand.

Minority-owned media only makes up five percent of total media spend. It should be much more—and this 'Love Island' interview ...

AI influencer Mia Zelu fooled thousands with her fake life of luxury – sparking an authenticity crisis up-ending social media strategies.

What if you could tap into 20 years of authentic consumer conversations to transform your marketing strategy? In this special ...

Landscape Leadership, a marketing agency serving lawn care, landscaping, and tree service companies since 2010, has officially launched its social media service.

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

Mia Zelu — the artificial intelligence bot who fooled thousands with her fake Wimbledon posts — underscores how quickly ...

It started with a meme and ended in a metric. This is our A to Z social media glossary for marketers who want to keep up with ...

Heard on the Streets” podcast explores how brands are cashing in on social media strategy You have to look at influencers ...

Finding creative ways to entice customers to return to brick-and-mortar stores will strengthen your brand and bottom line.

Leveraging social media and influencers in digital campaigns is a strategy that has taken the marketing world by storm.