Social media isn't only a way to connect with others -- or at least, feel like you're connecting with them -- it's also, ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

As Musk digs deeper into politics, a number of big brands are looking to resume their ad spend on X. “Sociable” is the latest commentary on important social media developments and trends from industry ...

Google's marketing mix model platform ... which were built for offline media and often struggle to accurately measure performance media like Search ads and AI-powered campaigns.

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...

Companion, a sci-fi-horror-thriller directed by Drew Hancock, has sparked a wide range of reactions on social media, with many ... "Go in blind and avoid the marketing," the user advised, urging ...

Losing TikTok as a channel threatens to derail a number of advertising campaigns. However, by identifying the right channels and marketing mix, advertisers can ensure they’re not losing ROI on their ...

Both brands and agencies use them. These tools include a variety of features that make it easier to manage social media marketing across multiple platforms. Some common features of social media ...

according to Chinese social media experts and marketing firms. The platforms also continually surface fresh, engaging content, not only fueling binge-watching but also exposing users to new trends and ...

social media influencers and rival executives are in the mix to buy the app to prevent it from being banned permanently. Highly popular YouTuber and entrepreneur MrBeast, best known for creating ...

Social media influencers are prominent figures. They dominate the online world and social apps we use daily to become household names. Social media platforms have elevated individuals around the ...