We view Meta as the clear leader in social media. The firm’s application lineup, which includes Facebook, Instagram, WhatsApp, and Messenger, has close to 4 billion monthly active users, giving Meta ...

Overview Social media channels can be monetized through affiliate marketing, sponsored content, and digital product ...

This article explores important facts about digital marketing and effective strategies that can really help businesses ...

Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

Perdue Farms wins top marketing honor with creative Super Bowl campaign featuring Wayne Brady, driving significant brand ...

"We want our team to have every tool at their disposal that is going to make them efficient, optimized and smart," the ...

Minority-owned media only makes up five percent of total media spend. It should be much more—and this 'Love Island' interview ...

For our Question of the Week, we asked the social media folks of adland to share the strategies they use to hand.

AI influencer Mia Zelu fooled thousands with her fake life of luxury – sparking an authenticity crisis up-ending social media strategies.