President Trump on Thursday introduced new rules for the NIL and revenue-sharing deals that have shaken up college sports in ...

It’s flag football time for Area 32 Special Olympics. The team will practice Aug. 3 from 2-4 p.m. at the Volunteer High ...

Word is Gary Lyon handed over team song duties to Alex Carey, not out of generosity, but to dodge being soaked in red wine.

Sponsorships continue to fuel sports. But! Tut the game is changing fast. The players off the field (brands and partners) are ...

Shane van Gisbergen carried Red Bull colors to Victory Lane at Sonoma, but it's not the first time a winning NASCAR Cup car had the iconic brand as the primary sponsor ...

Indy NXT driver Hailie Deegan has collaborated with Hy-Vee, IndyCar's former title sponsor at the Iowa race weekend. The ...

Junk food sponsorship of sports should be banned to protect children’s health experts say, warning the adverts have become more “pervasive” and “prominent” than ever.

The Indiana Pacers and Indianapolis Colts will share a brand partner this season.

Junk food firms have more than 90 current sponsorship deals within top UK sports amid growing concerns over their impact on public health, finds an investigation published by The BMJ today.

If the NCAA allowed sponsorship patches on uniforms, it would generate “multiple millions of dollars a year” for LSU, a school official told the Advocate. And that’s how a sacred cow becomes ...